RankSurf

FOR PRODUCT MARKETERS

See exactly how AI engines position your product — and your competitors

RankSurf tracks prompt-level AI responses so product marketers can monitor competitive positioning, validate messaging, and catch rival launches before they shift perception.

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THE CHALLENGE

What Product Marketers teams struggle with

  • 1

    There is no way to know whether ChatGPT, Perplexity, or Gemini describe your product accurately or at all when buyers ask category questions.

  • 2

    Competitor launches and announcements appear in AI responses faster than your team can react or counter-position.

  • 3

    Carefully crafted messaging and positioning do not automatically translate to how AI engines characterize your product.

  • 4

    Category-level queries in AI may consistently surface competitors while omitting your product entirely.

HOW RANKSURF HELPS

Built for how Product Marketers actually works

  • Side-by-side competitor benchmarking shows exactly which brands appear alongside yours — and how sentiment compares — for every tracked prompt.

  • Prompt-level tracking lets you monitor the precise queries buyers use when evaluating your category, not just broad brand mentions.

  • Sentiment analysis flags when AI engines describe your product negatively or less favorably than a competitor.

  • Trend data over time reveals whether a competitor launch is shifting AI perception and how quickly.

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KEY FEATURES

The tools Product Marketers teams rely on

Competitor benchmarking

Track up to 25 competitors side by side. See which brands appear in the same AI responses as yours, how sentiment compares, and where you are being displaced.

Prompt-level tracking

Define the exact queries your buyers use — product comparisons, category searches, use-case questions — and monitor how each AI engine responds to them over time.

Sentiment analysis

Go beyond mention counts. RankSurf scores the tone of every AI response mentioning your brand so you can spot negative framing before it influences buyer decisions.

Knowing that a competitor is gaining ground in AI responses — before it shows up in pipeline data — is the kind of early signal that used to be impossible to get.

Head of Product Marketing, B2B SaaS company

FAQ

Questions from Product Marketers teams

Yes. You can add any prompt you choose — including head-to-head comparison queries, use-case questions, and category searches. RankSurf runs them verbatim across ChatGPT, Perplexity, and Gemini and records how each engine responds.

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