FOR PR TEAMS
Catch AI reputation risks before they reach your stakeholders
RankSurf monitors how ChatGPT, Perplexity, and Google AI Overview characterize your brand so PR and comms teams can detect misinformation, track earned media impact, and manage narrative across AI platforms.
THE CHALLENGE
What PR Teams teams struggle with
- 1
AI engines can spread outdated or inaccurate information about your brand with no warning, and traditional media monitoring tools do not cover them.
- 2
There is no way to know whether positive press coverage translates into favorable AI mentions or disappears entirely.
- 3
Competitor PR wins — product launches, award announcements, executive profiles — appear in AI responses and shift buyer perception before you can counter.
- 4
Reputation crises that surface first in AI-generated answers can reach prospective buyers, investors, and journalists before you are aware.
HOW RANKSURF HELPS
Built for how PR Teams actually works
RankSurf flags factual errors and outdated claims in every AI response that mentions your brand so you can detect misinformation the moment it appears.
Trend charts show whether brand visibility is rising or falling across AI platforms — giving you early warning of narrative drift.
Track specific prompts that buyers, journalists, or investors might use to research your company, not just generic brand searches.
See whether your recent press releases, media placements, and announcements are translating into AI citations over time.
KEY FEATURES
The tools PR Teams teams rely on
Factual accuracy flagging
Every scan reviews the AI responses that mention your brand for factual errors, outdated claims, or unfavorable comparisons — surfaced as verbatim excerpts you can act on.
Brand mention tracking
Monitor exactly when and how ChatGPT, Perplexity, and Google AI Overview reference your brand across the prompts that matter most to your stakeholders and your buyers.
Visibility trend charts
Track mention rates over days, weeks, and months. Correlate AI visibility trends with PR campaigns, media placements, or product announcements.
The ability to see that AI engines were using outdated negative coverage — and to quantify the shift after our response — was something no traditional media monitoring tool could give us.
FAQ
Questions from PR Teams teams
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