RankSurf

FOR PR TEAMS

Catch AI reputation risks before they reach your stakeholders

RankSurf monitors how ChatGPT, Perplexity, and Gemini characterize your brand so PR and comms teams can detect misinformation, track earned media impact, and manage narrative across AI platforms.

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THE CHALLENGE

What PR Teams teams struggle with

  • 1

    AI engines can spread outdated or inaccurate information about your brand with no warning, and traditional media monitoring tools do not cover them.

  • 2

    There is no way to know whether positive press coverage translates into favorable AI mentions or disappears entirely.

  • 3

    Competitor PR wins — product launches, award announcements, executive profiles — appear in AI responses and shift buyer perception before you can counter.

  • 4

    Reputation crises that surface first in AI-generated answers can reach prospective buyers, investors, and journalists before you are aware.

HOW RANKSURF HELPS

Built for how PR Teams actually works

  • Sentiment analysis scores every AI response mentioning your brand so you can detect negative framing or factual errors the moment they appear.

  • Trend charts show whether brand visibility is rising or falling across AI platforms — giving you early warning of narrative drift.

  • Track specific prompts that buyers, journalists, or investors might use to research your company, not just generic brand searches.

  • See whether your recent press releases, media placements, and announcements are translating into AI citations over time.

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KEY FEATURES

The tools PR Teams teams rely on

Sentiment monitoring

Every scan scores the tone of AI responses that mention your brand — from strongly positive to negative. Spot factual errors, unfavorable comparisons, or emerging narratives early.

Brand mention tracking

Monitor exactly when and how ChatGPT, Perplexity, and Gemini reference your brand across the prompts that matter most to your stakeholders and your buyers.

Visibility trend charts

Track mention rates and sentiment over days, weeks, and months. Correlate AI visibility trends with PR campaigns, media placements, or product announcements.

The ability to see that AI engines were using outdated negative coverage — and to quantify the shift after our response — was something no traditional media monitoring tool could give us.

Director of Communications, enterprise software company

FAQ

Questions from PR Teams teams

Yes. Each scan returns the full AI response excerpt alongside a sentiment score and a mention flag. Your team can review the verbatim text and identify factual errors, outdated claims, or unfavorable framing. RankSurf does not automatically verify facts, but it surfaces the content for your review.

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